AI for marketing teams
Where AI speeds up marketing work, and where a person still approves what goes out.
Marketing puts words and claims in front of customers and regulators. AI is useful for drafting and reworking that content. It never approves a claim, sets a price, or publishes anything on its own.
Five real workflows
Where AI actually helps.
- 01
First drafts of copy
Drafts a first version of an email, social post or web page from your brief and existing brand material.
- You keep
- Every claim, the final wording and the decision to publish.
- Try this week
- Give it your last brief and ask for three draft headlines, then pick and edit the one closest to your voice.
- 02
Repurposing content across channels
Turns one piece of content, such as a blog post, into shorter versions for other channels.
- You keep
- Checking the shorter versions still say what you meant, in each channel's tone.
- Try this week
- Take one recent article, ask for three short versions for different channels, then edit for your actual voice.
- 03
Campaign briefs and plans
Drafts a first structure for a campaign brief from your goal, audience and budget.
- You keep
- The strategy behind the campaign and every decision on spend.
- Try this week
- Describe one upcoming campaign in a few sentences and ask for a first-draft brief to react to.
- 04
Analysing campaign results
Summarises a results export you provide into plain language: what performed, what didn't.
- You keep
- Deciding what the results mean and what changes next.
- Try this week
- Export results from your last campaign and ask for a plain-language summary of what stands out.
- 05
Customer and market research summaries
Summarises interview notes, reviews or survey responses you provide into themes.
- You keep
- Checking the themes against the source material and deciding what to act on.
- Try this week
- Paste in a batch of customer reviews, ask for the three themes that come up most, then check them against a full read.
Handle with care
Rules for marketing teams, not fear.
- Claims and compliance
Anything AI drafts that makes a claim about your product, price or results is checked against fact and, where needed, against advertising rules before it is published.
- Brand and customer data
Customer lists, unpublished campaign data and confidential briefs stay inside tools your organisation has approved.
- A person approves every publish
AI drafts. A person with the authority to publish reviews and approves everything before it goes live, under your own name or a client's.
- Original work
Drafted content is checked for accuracy and originality before use, including anything that quotes or references other sources.
Where to start
The right size of first step.
Team AI workshop
From $2,500
Marketing teams share a brand voice, approvals and tools across the team. A workshop builds shared drafting habits and one clear rule on who checks a claim before it publishes.
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