AI use cases
Where AI helps, by role and by industry.
Twelve short guides on where an AI assistant actually helps a piece of work, and where the judgement, the sign-off and anything regulated stay with a person. Pick the one closest to your work.
By role
Eight roles, the same work you do every week.
AI for HR and people teams
HR sits on sensitive information and decisions that affect people's livelihoods. Used well, AI clears the paperwork around that work. It never chooses who gets hired, promoted or let go.
AI for finance and accounting teams
Finance runs on figures that other people rely on being right. AI is useful for drafting and first-pass checking. It never approves a number, closes a period or files anything on its own.
AI for sales teams
Sales runs on relationships and commitments made in a customer's name. AI is useful for drafting and organising around that work. It never sends a message, quotes a price or makes a commitment on its own.
AI for marketing teams
Marketing puts words and claims in front of customers and regulators. AI is useful for drafting and reworking that content. It never approves a claim, sets a price, or publishes anything on its own.
AI for operations managers
Operations managers are accountable for processes that touch staff, suppliers and safety. AI is useful for mapping, documenting and organising that work. It never changes a process or makes a staffing decision on its own.
AI for customer service teams
Customer service is where a company keeps its word to the people who already trust it. AI is useful for drafting and organising around that work. It never sends a reply, issues a refund or closes a complaint on its own.
AI for executive assistants
An executive assistant's value is judgement: knowing what matters, who to protect time for, and what stays confidential. AI is useful for drafting and organising around that judgement. It never decides what your executive should prioritise.
AI for project managers
Project management is judgement calls made under time pressure, reported honestly to people relying on the outcome. AI is useful for drafting and organising around that work. It never decides on scope, budget or risk.
By industry
Four industries with their own rules and risks.
AI for accounting firms
Clients hire an accounting firm for a signature they can rely on. AI is useful for the drafting and document work around that signature. It never prepares a return, gives advice or signs anything on its own.
AI for dental and medical practices
A practice holds patients' health information and makes decisions that affect their care. AI is useful for the admin and communication around that care. It never diagnoses, recommends treatment or makes a clinical decision.
AI for law firms
A law firm's value is privileged, confidential advice a client can rely on. AI is useful for the drafting and document work that supports it. It never gives legal advice, and a lawyer reviews everything it produces before it reaches a client or a court.
AI for real estate agencies
An agency sells on trust, in a market where the details matter and the paperwork is binding. AI is useful for the drafting and research around that work. It never sets a price, approves a listing or agrees a term on its own.